This is your Content Vault.

The core focus of a content vault is to get your ideas for content in organized one place so it can be shaped up and sent out as new versions of content marketing over and over again.

We aren't mapping out a content calendar. Those are powerful, and you'll likely still want one! But this is about a long-term asset that organizes and keeps everything about your message. You'll be able to use it when you need something to share quickly without notice or to help you plan a whole campaign in advance.

The power behind this is:

• You'll have the ability to save ideas whenever and wherever you have them. Add the Notion app to your phone, and never lose that blog post idea again.
• You can repurpose in seconds. Schedule out the window? Just not sure what to post or having an off day? Copy, paste, tweak, and post ✔ Content for the day, done.
• Your crew can easily plug in and take over now or in the future. You'll still have a bird's eye view, be able to collaborate, and everything is all there, ready to make delegating easier than ever. Plus, you're able to comment, assign, and organize right here in Notion.
• Plus, it helps you out right away! After a simple 30-minute brainstorming session, you can have 20 ideas on here. That's easily 4 weeks of "what the heck should I talk about?" already answered! After a full year? Endless ideas. And it just builds from there.

It's hard to overstate how powerful this clarity is for your marketing strategy and content production long term.

Being consistent is a lot easier when you remove the anxiety or time that comes with putting yourself on the spot to come up with an idea from somewhere in your brain. You'll never have to sit there, wheels spinning, wondering what the heck to send out on all the places, to all the people, ever again.

The quality of your content is better and it's always intentional, even when you need to wing it for the day, because you've given it thought beforehand.

Let's get started...

<aside> 💡 Optional First Step:

Set Your Goals and Focus

This is about outlining what you're creating the content for and what success looks like, for both business and personal goals. Label this stuff now, so you can measure what's actually working later.

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Here's where you keep all your topics. Once you duplicate this page and make it your own, you'll be able to change columns, add topics, and keep things all in one place.

The Core Content Topics are not posts or content pieces by themselves. They're big, overarching buckets. Think "habits and systems" (←Core Content Topic) instead of "creating a morning rountine" (← Subtopic on a card).

If you aren't sure what your core content topics are, go back through past content and start sorting them into similar groups. Then name the group.

The second group is for stories, sales, social proof, and important dates. You'll also store your well-written calls-to-action there. These are all important parts of your content creation.

You'll usually look at what's coming up (holidays, events, launches, etc), pick a topic, pair it with a call-to-action, and then go create. When you have a personal story or testimonial/case story that fits the topic and CTA, mix that in, too.

If it helps to brainstorm on paper or a whiteboard and then transfer things in, go for it. Or just start typing here...everything is movable or deletable!

Core Content Topics